We take projects from seed to signal — early demos, creative direction, production, and final delivery. Whether it starts with a voice memo or a half-formed idea, we shape the full arc — from tracking and mixing to video campaigns, visuals, and social rollout. Our work includes music videos, album campaigns, motion design, photography, live visuals, poster installations across Los Angeles (in collaboration with Subverse), and social media content to tie it all together.

JOE CARDAMONE – HOLY WAR (2018)

A multimedia album release built from the inside out. Joe wrote, produced, and mixed the record, then directed a companion short film, music videos, and social clips to form a cohesive visual world—shot by longtime collaborator Jacob Mendel. The campaign was anchored by a city-wide poster installation designed in-house.

PRAYERS – CHOLOGOTH (2024)

Goth street gospel. Faith for the forsaken. We invited Prayers, the originators of Chologoth, to perform their self-titled anthem inside our downtown chapel—Lost Angeles. What unfolded wasn’t a show. It was a broadcasted ritual. – One-take live performance – Real-time projected visuals – Live audio recording and mix – Still photo gallery – A viral social campaign that carried the moment beyond the walls The atmosphere bled cemeteries and gang culture: synths as sirens, shadows moving like saints, and a sense of spiritual warfare pulsing in every frame. American Primitive built the altar and documented the mass.

DARK MARK VS SKELETON JOE (2021)

A collaboration between Mark Lanegan and Joe Cardamone—equal parts haunted soul and industrial noise gospel. The goal was to build a sonic cathedral around Mark’s iconic voice and vision—something that reflected salvation in the apocalypse. Joe produced, mixed, and performed across the album, shaping its sound from the ground up. He also directed the visual campaign: music videos, teasers, and surreal performance footage — shot by Sean Cardamone and edited by Jacob Mendel. The album jacket was designed in-house to mirror the record’s tone: bleak, beautiful, and burning with grace.

QUEEN KWONG (2022)

A raw, emotionally charged collaboration with Queen Kwong. Joe co-wrote, produced, and co-mixed her albums while also directing music videos and creating social content, shot by Jacob Mendel, with production and stills by Travis Keller and Sean Cardamone. The process was intimate, instinctual, and deeply artist-led.

QUARENTINA (2020)

A solitary album born in isolation and turned into a world. Joe handled every layer—writing, producing, mixing, and directing a surreal short film and video series, all lensed by Jacob Mendel. Production was handled by the American Primitive family, with in-house poster campaigns and social assets rounding out the release.